Katy Sheppard · Change Communications Lead
Superpowers
Simplifying complex messages into content that is easy to understand and action
Building relationships and managing multiple stakeholders
Delivering communications initiatives using innovative and engaging mediums
Motivates employees and building high-performance teams.
What are the main skills I bring to Change as Usual?
Program communications expertise
Building alignment between the strategic intent of the organisation and the core messaging from the program or projects
Work in collaboration with internal communications teams to ensure the best alignment to channel and brand management
Strong detail orientation for communications planning and execution
Understanding the mechanics and dynamics of effective project communications
Change communication delivery
Expertise in multi-channel communications delivery
Strong change delivery experience, understanding the change delivery lifecycle and the change journeys of each impacted stakeholder group
My story
I have spent most of my career working in the marketing and communication departments. I know the power a well-executed communication plan can have on team engagement and aligning employees to an organisation's strategy.
With more than 12 years of experience as a Senior Communications Manager, I have overseen and developed communications strategies for some of Australia's most respected financial services brands.
I have a can-do attitude and excel at stakeholder management. I take the time to understand the roles, responsibilities and priorities of my stakeholders to form mutually beneficial relationships and get things done.
I'm proud to have a reputation as a trusted adviser who builds the personal brand of business executives through thoughtful communication initiatives and honest and empathic feedback.
I have experience preparing content for a variety of channels, including written updates for blogs and email, key messages for face to face presentations and video and audio messages. I continuously improve outcomes by applying insights gained from data analysis.
I thrive in complex and rapidly changing environments and use my analytical skills to improve processes that achieve better outcomes for clients and employees.
I am passionate about people and helping teams achieve greatness for the customers and stakeholders they serve.
